How to Create & Edit Videos Like an Influencer Using an iPad and iPhone

If the life of an influencer is something that excites you and you’d love to give it a chance, you need to master the art of creating visual content. Videos are a huge part of that. To help you in this endeavor, Ebenezer Samuel — the fitness editor at Men’s Health — shares his tips and tricks for creating influencer-worthy content using an iPad and iPhone.

Ebenezer Samuel pictured lifting weights
How to Create & Edit Videos Like an Influencer Using an iPad and iPhone

Content Creation Is an Art in Itself

In the beginning, Samuel saw no extra value in creating and curating quality visual content. As he says, a post was just a post to him. However, he was lucky enough to meet a very blunt woman at a party who straight up told him that his Instagram profile was pretty mediocre. It hurt, but he realized she was right. After looking at his account, he saw there were just pictures and videos but no strategy that pieced them together.

Creating Quality Videos Is Easier Than Ever

A picture of the iPad Pro
How to Create & Edit Videos Like an Influencer Using an iPad and iPhone

Today, Samuel has more than 325K Instagram followers, primarily because he focuses on producing quality video content. Nowadays, phones are equipped to create 4K and some even 8K video, and getting access to editing tools is not only affordable but sometimes even free. According to Ebenezer, all you need to boost your influencing game are two things — the iPad Pro and the iPhone 11 Pro Max. At least that’s all the equipment he uses to shoot his Instagram, YouTube, and other social media videos.

A picture of the iPhone 11 Pro Max
How to Create & Edit Videos Like an Influencer Using an iPad and iPhone

Insider Tips

The way Samuel has organized his video creation process — he shoots the material using the iPhone 11 Pro Max, waits for it to hit iCloud, downloads it onto his iPad Pro, and drops it into iMovie. It’s all simple edits from then on. Ebenezer does the cropping, zooming, and voiceover cue on iMovies. His pro tip for shooting is to always do it in 4K, at 60 frames per second.