Adding a new feather to his cap, Tesla CEO Elon Musk has now been inducted into the board of directors of Twitter. He’s going to be a class II director on the board until 2024. The classified board system of Twitter places the board members in corresponding terms to prevent a freshly-appointed member from gaining full control over the whole company. The news was announced in a filing with the US Securities and Exchange Commission (SEC) and has been confirmed by the tweets of both Musk and Twitter CEO Parag Agarwal.

The Tweets

In a series of tweets, Parag Agarwal confirmed the new role of Musk on the Twitter board. Calling Musk both a believer and critic of the service, Agarwal said that he was exactly what was needed to be included in the boardroom, and stated his assurance that Musk would bring great value to the board. In response to his welcoming tweet, Elon Musk tweeted back by saying that he looks forward to making great improvements to Twitter in near future.

The Filing

Recently, Elon Musk announced via a filing with the SEC about his purchase of a 9.2% stake in Twitter. Despite his repeated complaints about the absence of freedom of speech on the platform, this acquisition has made him the largest individual shareholder in the social media company. Musk’s appointment as a board member in Twitter was announced in another SEC filing, which determined the term of this new position until the 2024 Annual Meeting of Stockholders of Twitter. Limiting certain boundaries, the filing also clearly stated that during his service as a board member and for 90 days thereafter, Elon Musk can’t be the owner of more than 14.9% of Twitter’s common stock, either alone or as a member of a group. Former Twitter CEO Jack Dorsey has also warmly welcomed Musk to the board. Musk, however, is working on buying out the entirety of Twitter.

Back in the days, rappers used to compete with each other over number-one albums, diss tracks, and chart-topping singles. It is now 2020, and a different sort of arms race has ensued as musicians attempt to stockpile great partnerships with brands. Kanye made a 10-year deal to make clothes with Gap. J. Balvin hooked up with Jordan and McDonalds. Travis Scott did the same. Meanwhile, Drake shot the video for “Laugh Now Cry Later.” It’s the lead single from his upcoming album Certified Lover Boy, on Nike’s campus, and he released a collection with the Nike Swoosh for CLB before even putting out the music. The label is called Nocta.

Partnership Between Nike and Drake

Nocta, named for the Champagne Papi’s “nocturnal creative process,” is an exclusive partnership for Nike. The company has given Drake his very own label with the name of his choice and everything. For Drake, the idea of reaching the same success as the greatest basketball player of all time was the point. On Nike’s website, he shares that he has always felt like there was an opportunity for Nike to embrace a label the same way they had embraced athletes. He also thinks that the whole idea is crazy and that this means a lot for an artist to have a flagship Nike deal.

Nocta is inspired by a uniform Drake’s clocked in Paris, Toronto, and New York. The three photos released of JNocta thus far hewed closely to this uniform look: each features a black, orange, or yellow puffer over a matching sweatsuit. On the black hem of the yellow puffer, there are initials C.L. which can be either “Cry Later” or “Certified Lover,” while the black jacket features a puffed-up swoosh, and on the chest of the orange version, there is the brand name Nocta.

It’s All About Loyalty

Over the years, Drake has been almost manically loyal to Nike. Aside from his brief dalliance with Adidas in 2018, Drake has made countless pointed pledges of loyalty to his shoe brand of choice. It appears that he has been waiting for this opportunity for a long time. Nocta launches on December 18th.