When we set out to build Unpasted, we knew we needed to be ahead of the times. We wanted to build the best brand for young adult males in this ever-evolving world. In order to truly tap into the community and their interests, we knew we had to understand and define our target audience.
Marcus is 21 years old and lives with 3 roommates in Santa Barbara, CA. Marcus is enrolled in SBCC, where he’s studying sociology and arts. When Marcus isn’t in class or on a shift at Peet’s Coffee, he can be found catching up on a variety of topics and content online. After all, everyone needs a little down time in between studying!
Marcus may be a fictional character, but he represents the audience we are aiming to reach. Marcus’ values, interests, likes and dislikes are the driving factors behind the content we create at Unpasted.
Our mission is simple – to create and uncover content and stories that matter through the lens of originality, inclusivity and conversation. Our personalized, audience-first methodology allows us to reach and engage our committed readers, newcomers and passersby.